Sunday, 8 March 2015

Own a Franchise

The founder of the Booster Juice is very successful in business for many years and he has so much experience. On the base of his experience he realized that there are many ways to obtain profit for investors by getting everyone involved in success.  For them, making profit at the expense of employees and the franchise partner is not acceptable.  Well, some franchise's partners take out the majority shares of the profit and persistently looking for to increase their corporate income.
When Booster Juice Company was made, they aimed their sites at teardown that practices. The purpose of Booster Juice is to find ways to bring as many people along with them in the way of financial independence and quality of life. 

It shows that they give equal preference to everyone who work with them. Additionally, positive attitude of CEO brings his employers and investors self-satisfaction.

To open a Franchise of booster juice, they must have to meet the minimum financial requirements of having net worth of $350,000 liquid acids $100,000. The cost of franchise is $20,000 with 6% gross sale and should have experience in customer service.  Total initial investment cost for franchise $23, 4500 to 26, 4500 and turnkey cost $214,500 to $244,500.


Here are a few of the things that all franchise Owners will receive:

* Assistance with site selection and lease negotiation
* Turnkey store development
* Use of praised and proven 'Booster Juice System'
* Use of Booster Juice Trademarks and Logos
* Proprietary and proven recipes
* High profile national presence
* Complete operations manual
* Top of the line equipment package
* Established distribution system to lower product cost
* Comprehensive marketing & merchandising programs
* Incredible branded product line
* Shared buying power (over 150 locations and counting)
* Training and ongoing field support
* Cutting edge development within the juice and smoothie bar industry
* Partnership with a Franchiser truly devoted to the success of all of its Franchise Partners
http://www.franchising.com/boosterjuice/
http://boosterjuice.com/join-our-team/franchise/franchise-info/costs-qualifications

Types of Booster Juice Smoothies

They have 7 different types of smoothies. Which includes the freshly squeezed juice, classic smoothies, hardcore smoothies, superfood smoothies, protein smoothies, high protein smoothies, spirit smoothies. And each have different booster juice shot flavour. It’s depends on the taste of the customers what flavour they would like in the smoothies.


Freshly Squeezed Smoothies

Red Sunrise 480 mL: Carrots, apples & beets
Ginger Hammer 480 mL: Apples, carrots & ginger.
Green Hornet 480 mL: Carrots, celery, spinach & parsley.
Maui Juice 480 mL: Oranges, pineapples & bananas.
Orange Juice 480 mL: Oranges

Classic Smoothies.

Breezy Banana: Peaches, bananas, mangos, passion fruit, guava & yogurt.
Mango Hurricane: Mangos, peaches, passion fruit, guava, strawberries & yogurt.
Pineapple Freeze: Pineapples, bananas, strawberries & vanilla frozen yogurt.
Strawberry Sunshine: Strawberries, passion fruit, guava, bananas & yogurt.
The Original: Strawberries, oranges, bananas & yogurt.
Tropical Tornado: Pineapples, mangos, bananas, strawberries & yogurt.

Hardcore Smoothies

I C Carrots: Carrots, apples, bananas, mangos & strawberries.
Marathon: Cranberries, strawberries, bananas, oranges, yogurt, plus soy protein, energy & combo boosters.
Sonic Soy: Blueberries, strawberries, vanilla soymilk, plus soy protein & wilderness boosters.
Spinach Is In It: Spinach, parsley, acai, apples & mangos.

Superfood Smoothies

Caja Kicker: Caja, oranges, pineapples, mangos, coconut & yogurt.
Matcha Monsoon: Pure Matcha green tea, vanilla soymilk & vanilla frozen yogurt.
Pomegranate Passion: Pomegranate, strawberries, raspberries & vanilla frozen yogurt.
Scaryberry: Goji, strawberries, mangos & vanilla frozen yogurt.

Protein Smoothies

Bananas-A-Whey: Bananas, pineapples, skim milk, vanilla frozen yogurt & whey protein powder.
Ripped Berry: Blueberries, raspberries, cranberries, skim milk, vanilla frozen yogurt, and honey & whey protein powder.
Strawberry Storm: Cranberries, strawberries, raspberries, vanilla frozen yogurt & whey protein powder.

High Protein Smoothies

High Impact Acai: Acai, cranberries, raspberries, skim milk, vanilla frozen yogurt & whey protein powder.
Mind Over Matcha: Pure Matcha green tea, vanilla soymilk, blueberries, vanilla frozen yogurt & whey protein powder.
Pomegranate Punch: Pomegranate, strawberries, raspberries, bananas, vanilla frozen yogurt & whey protein powder.

Spirit Smoothies

Berry Cream Sensation: Blueberries, strawberries, passion fruit, guava & vanilla frozen yogurt.
Canadian Colada: Pineapples, coconut, bananas & vanilla frozen yogurt.
Funky Monkey: Bananas, chocolate soymilk & vanilla frozen yogurt.

They also have other types of smoothies, booster, specialty and food item. Now they also have partnership with Dinning in program. So, you can take all the information of nutrients before you can make a choice.This make people feel comfortable and good because they know what they are eating and drinking

Booster Juice Charitable Organization

Booster juice has declared that they are going to open a new charitable organization, Booster Juice Fit Kids, at the new store opening. The purpose of this organization is to focus on child obesity and knowledge about that issue.

Apparently, across Canada there is no real charity is working on child obesity. Wishewan said, I do not want to say that it is a disease but it is one kind of disease. We will try to do as much we can to maintain kids’ health and we need to raise funds for this activity.
He also said that obesity is something, about what we have to be more cautious than the cancer or diabetes, but we are not using any source to control it.  He said we believe that we can control obesity through providing education and funding through our foundation.

Wishewan said that the organization is its early stages. However, we have a hope that we can build up foundation through our sales that will need providing lunch programs for schools, educational information on healthy living and eating and celebrity association between other things. We can also inspire kids through different stories.
Is kids foundation program will improve the booster juice company repetition ? 

Promotions

Booster Juice Company have different kinds of promotion to increase their sales and to attain their customers. One way of promotion is gifts card that people can give to their friends and family members on different events. Which makes people to come to store and customers will buy their smoothies.  Another promotion that people can get is a free smoothie on their birthdays.  To get free smoothie, you have to sign up 24 hours before your birthday and get a certificate through email.

 Now booster juice is associated with the cereals such as Shreddies and honey bunches of oat cereal. For sales promotion a cereal box contains a coupon, from this coupon you can buy one get second one free.  It also come up with booster juice free shaker shot when you purchase regular smoothies. Another type of promotion is SPC card.  Using SPC card you can get free additional booster on purchase of smoothie on participating locations of booster juice.


 Booster juice have different kind of effective deals. That's a good way to promote their products, increase their sales, increase their customers and provide customers convenient prices for smoothies. There is a huge competition in market, a lot of companies implementing different promotions and deals to gain profit. To stay competitive in market booster Juice Company should create more innovative ways.

Any ways, Promotion is beneficial for both company and customers. For customers they get products on discount or free. And for company they can gain competitive advantage and increase their sales and get profit.


What do you think which promotion strategies company should use to increase their sales?

Booster Juice Healthy Products

Booster Juice is now worldwide flavour phenomenon with more than 300 locations dotted all over the world.  Booster Juice company not only include energetic smoothies and fresh juices but company also have tasty hot food offering like fresh Panini, Quesadillas and Wraps.  Booster Juice Company searched the world for new and healthy products and originated the “Superfood" movement. All the juices and smoothies of booster juice provides a Nutritional breakdown binder, so customers can look over the nutritional value of their selected items and they can choose a healthy item for themselves.   

Booster Juice makes its cold beverages with pure juice, homemade yogurt and frozen fruit.  Booster Juice company is concerned about the health of their customers,  that's why company provide warning labels on its sorbets and other whey protein items for those customers who suffer from allergies as well as provides alternative options. Booster juice also provides gluten-free juices and smoothies.

A healthy diet is key for optimal health and fitness.  There are many kinds of diet fads and tropical smoothies.  Booster Juice beverages gives a healthy boost to you either before or after work out. Booster Juice upgrade it's product as a healthy alternative for fast food.  Smoothie drinks range between 200 and 500 calories with few exceptions. 


Booster Juice smoothies contains four servings of fruits. One of a kind smoothies add made with from ripe berries, delicious fruits, vegetables and fresh yogurt, with 50 % less ice than other competitors. Booster Juice smoothies are full of flavour, there is no artificial sweetener, colouring or alternatives.  Booster Juice use fresh (mostly organic) fruits and vegetables.  Those smoothies are packed with vitamins and nutrients that you usually don't find in snacks or fast food. So Booster Juice smoothies and juices are healthy.  Over all company has healthy effect on its customers.

Awards

 Dale Wishewan the CEO of booster juice company was awarded as the EY entrepreneur of the year in 2013.people said that Dale is a good entrepreneur because he has no background and experience of franchising and food, beverage industry and he manage everything by himself wisely.in just two years he developed 50 locations of juice company and now they have 300 locations all over the world. The CEO of booster Juice Company feels proud on his achievements throughout the world.
 
In 2014 he got award of Technomic Canadian restaurant consumer choice. It’s based upon consumers’ choice in quality of food and brand reputation.It shows they provide the best quality of food and known for their best brand. And in 2014 he was also inducted as an EY entrepreneur global hall of fame of the year. Booster juice CEO is always known for his vision innovation, leadership for building and growing of business success.

In 2005 the company was awarded for food services and hospitality. His company was awarded for having innovative concept in Food service. Another award in 2005 is for Frankie award. It’s a silver and bronze prestigious medal Frankie award for franchise marketing.


According to the directors Dale is an inspiration for new generation of entrepreneur because he operated his business very well despite of all the challenges and difficulties in early stage of developing.in this world nothing is impossible that you cannot achieve as long as you are working hard for it.it gives a enthusiasm to the new entrepreneur to pursue their strong desire of leadership for their future business.

Booster Juice Opening in Brazil

Booster juice is always looking for new markets all around the world to expand their business. The new two target markets are Curitiba and Brazil. After the successful expansion of booster juice company In Canadian winter season he thought it seems great opportunity to do business in Brazil. Brazilian people are very health conscious and the booster juice products are healthy alternative .and they targeted customers who wants healthy products. So, expansion in this market will be successful.

They didn't really change the menu for the products r smoothies but he change some flavor that Brazilian like most. They use mango sobert instead of orange because people over there like it most n they are accustomed of it. Another reason for not changing the products a lot because people want similar menu like North American.

 The most interesting thing they are opening store before 2014 FIFA world cup and 2016 summer Olympic, which will held in Brazil. Which will be the good time to create a brand awareness of booster juice among the people of all over the world. This strategy will help them to increase their sale and will make their product demanding in market.as a result it will create a good corporate image to the investors.


 Dale wishewan wants to open franchises in other countries carefully that he can get success. He wants to make sure all the other branches of booster juice are doing well before expanding further in other countries.one advantage of being expanding his franchise in other countries successfully n continuously. It will be known as one of the best international smoothies market. He planned to open new franchise in United Kingdom and Qatar.