Sunday, 8 March 2015

Promotions

Booster Juice Company have different kinds of promotion to increase their sales and to attain their customers. One way of promotion is gifts card that people can give to their friends and family members on different events. Which makes people to come to store and customers will buy their smoothies.  Another promotion that people can get is a free smoothie on their birthdays.  To get free smoothie, you have to sign up 24 hours before your birthday and get a certificate through email.

 Now booster juice is associated with the cereals such as Shreddies and honey bunches of oat cereal. For sales promotion a cereal box contains a coupon, from this coupon you can buy one get second one free.  It also come up with booster juice free shaker shot when you purchase regular smoothies. Another type of promotion is SPC card.  Using SPC card you can get free additional booster on purchase of smoothie on participating locations of booster juice.


 Booster juice have different kind of effective deals. That's a good way to promote their products, increase their sales, increase their customers and provide customers convenient prices for smoothies. There is a huge competition in market, a lot of companies implementing different promotions and deals to gain profit. To stay competitive in market booster Juice Company should create more innovative ways.

Any ways, Promotion is beneficial for both company and customers. For customers they get products on discount or free. And for company they can gain competitive advantage and increase their sales and get profit.


What do you think which promotion strategies company should use to increase their sales?

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