Sunday, 8 March 2015

Booster Juice Opening in Brazil

Booster juice is always looking for new markets all around the world to expand their business. The new two target markets are Curitiba and Brazil. After the successful expansion of booster juice company In Canadian winter season he thought it seems great opportunity to do business in Brazil. Brazilian people are very health conscious and the booster juice products are healthy alternative .and they targeted customers who wants healthy products. So, expansion in this market will be successful.

They didn't really change the menu for the products r smoothies but he change some flavor that Brazilian like most. They use mango sobert instead of orange because people over there like it most n they are accustomed of it. Another reason for not changing the products a lot because people want similar menu like North American.

 The most interesting thing they are opening store before 2014 FIFA world cup and 2016 summer Olympic, which will held in Brazil. Which will be the good time to create a brand awareness of booster juice among the people of all over the world. This strategy will help them to increase their sale and will make their product demanding in market.as a result it will create a good corporate image to the investors.


 Dale wishewan wants to open franchises in other countries carefully that he can get success. He wants to make sure all the other branches of booster juice are doing well before expanding further in other countries.one advantage of being expanding his franchise in other countries successfully n continuously. It will be known as one of the best international smoothies market. He planned to open new franchise in United Kingdom and Qatar.

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