Booster juice is always
looking for new markets all around the world to expand their business. The new
two target markets are Curitiba and Brazil. After the successful expansion of
booster juice company In Canadian winter season he thought it seems great
opportunity to do business in Brazil. Brazilian people are very health
conscious and the booster juice products are healthy alternative .and they
targeted customers who wants healthy products. So, expansion in this market
will be successful.
They didn't really
change the menu for the products r smoothies but he change some flavor that
Brazilian like most. They use mango sobert instead of orange because people
over there like it most n they are accustomed of it. Another reason for not
changing the products a lot because people want similar menu like North American.
The most interesting thing they are opening store
before 2014 FIFA world cup and 2016 summer Olympic, which will held in Brazil.
Which will be the good time to create a brand awareness of booster juice among
the people of all over the world. This strategy will help them to increase
their sale and will make their product demanding in market.as a result it will
create a good corporate image to the investors.
Dale wishewan wants to open franchises in
other countries carefully that he can get success. He wants to make sure all
the other branches of booster juice are doing well before expanding further in
other countries.one advantage of being expanding his franchise in other
countries successfully n continuously. It will be known as one of the best
international smoothies market. He planned to open new franchise in United
Kingdom and Qatar.
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