Saturday, 7 March 2015

HISTORY OF BOOSTER JUICE COMPANY



Booster juice is one of the most popular natural juice manufacturing company based in Edmonton, Canada and have five branches in other countries. Their main products are smoothies, frozen and fresh yogurt, frozen foods and ice. They operate in fast food style restaurant.

The idea of booster juice was created and founded by two friends Jon and Dale, when they went for camping, trip to organ. Both friends were talking about the American companies for smoothies and start looking if there is any company for smoothie in Canada. Finally they find out there was no juice bar in Canada.

When they came back from trip, Dale start studying the juice market of Canada. After a few months he bought blenders, fruits, other equipment’s and start experimenting different kind of smoothies in his garage and basement. He had his friends and neighbors for testing the product. He worked on it for 5 months 18 hours a day to make his recipes perfect.


Finally, In November 1999 the first store of booster juice was opened in Edmonton Sherwood Park .It hard to make sales for juices in Canada in winter season. But one day in January one customer drove a long way with his family to get the smoothie which give him a good confidence and hope for the  bright future of his business. In 2007 they had 50 stores in Canada. They entered in USA in 2003.Now they have stores of booster juice in Dubai United Emirates, Middle East and several other countries. http://www.grocery.com/booster-juice/

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